Capture the best moment of an extraordinary, imaginary party.

How do you throw an extraordinary party for the men who have seen everything? It should exude real style, sophistication and offers quirky, fun surprises that will make it memorable. Most importantly: avoid clichés.

Imagine that you have been invited to a luxury celebration with the most stylish, glamorous and ambitious men in the world, such as Robert Pattinson, Kanye West and Cristiano Ronaldo. The party is organized by Ciroc, luxury vodka from France, born with inherent decadence and style.

Brief

Visualize an extraordinary celebration with the most stylish people.

In your image, do not show the celebrities we mentioned but show us why this celebration is extraordinary enough to feature the most stylish, sophisticated, elegant and ambitious people in the world and what makes it more fun, more surprising and exclusive than other parties.

You might find inspiration from fashion show, movie, drama or any extraordinary event you have seen. You can also introduce some elements outside luxury and fashion category into your work, e.g. art, architecture; etc.

Guidelines

- Do not add a tagline or text to your image.

- Include an explanation with your image that explains why you think this is the best representation of this extraordinary Ciroc party.

- Your party idea should be something that can still happen in the real world (no “party on the moon”).

- Language: English.

- This is a luxury brand. Do not make it look cheap. Use your artistic sense to produce a beautiful and high quality visual.

- Ciroc bottle and logo need to be featured in your work, please download the image here. Other guideline requested by Diageo Marketing Code, for more information, please visit: http://www.drinkiq.com/en-row/Documents/diageo-marketing-code.pdf

- Please do not portray any character whose age is below 25 y/o.

- Do not portray drinking while someone should focus 100% on a potentially dangerous activity like driving a car, a motorcycle, operating machinery; etc.

- If you portray people drinking, do not show them drinking shots, do “bottom-up” or being drunk.

- In your story drinking should not help any character being more sexually attractive.

- In your story it’s not drinking that helps the protagonist socialize better, when they socialize, drinking is only a part of it, not the reason why.

- Well, you know alcohol is not an energy drink. It cannot give you more strength or transform you into any kind of superhero, or increase your performance.

- Do not depict people smoking while drinking.

Format

Illustration, photography.

Prize : 5,000€

Jury's Prize

• #1 Prize 3,500€
• #2 Prize 1,000€
• #3 Prize 500€

Upload end time : 03/25/2012

Winning Criteria

We are looking for an engrossing, inspiring high-quality visual that can best capture the essence of this extraordinary Ciroc celebration. Your image should not only demonstrate style, elegance and sophistication but also have a fresh touch which makes it go beyond cliché.

Your story will inspire the Ciroc brand’s creative agency to create more inspiring, engaging communication and experience for its fans.

Infringement Notice

Contestants undertake to submit creative and original works.

Contestants warrant that they hold all rights upon submitted works and warrant that the use of the works in the contest does not violate any third parties' rights.

Contestants acknowledge that in case of breach of these rules, the organizer shall be entitled to deem their participation and the prize granting as void.